Time Machine – Gucci SS16

1126087 1126088 DiaryHeroArticle_issue03-bts_001_Default SS16BS-Gucci-141-752x500Gucci SS16

Stiam ca o sa ii calc mamei pe urme, insa nu ma gandeam ca o voi face atat de repede! Acum cateva zile, Gucci, in frunte cu directorul de creatie Alessandro Michele care a reusit sa reinventeze complet brand-ul italian, lansau campania pentru colectia Primavara – Vara 2016, o colectie pe care ori o iubesti, ori o urasti, nu exista cale de mijloc. Colectia precedenta anticipa cu siguranta spiritul saptezecist si dominatia unor piese de inspiratie retro, o reintoarcere in Italia la inceputul anilor 70 – pe atunci se nastea Alessandro. Maneci cu volane, berete, modele deghizate in Elton John, exhumarea lurex-ului din gaura neagra a modei, pliseuri, jachete cu blanita la tivul manecii (nu vreti sa stiti in ce frenezie am intrat, vreau palton cu blanita la maneci!) si cei mai oribili pantofi pe care ii purtau parintii mei cand erau tineri, sunt doar unele din piesele recurente ale colectiei. Nu ma intelegeti gresit, ador toata incaltamintea acestei colectii, insa la modul general, pentru majoritatea muritorilor, sunt urati, oribili, respingatori. Este aproape ca si cum oamenii acestia s-ar fi intors inapoi in timp pentru a aduce piesele acelor ani, nealterate, exact in aceasi formula, exact in acelasi styling. Daca parintii vostri inca mai au piese de imbracaminte sau incaltaminte din tinerete, luati-le si purtati-le, altii platesc mii de euro pentru un astfel de look.  Si dintr-o data ma luat o pofta de second-uri!

Berlin, ochelari XXL, pasarea flamingo si un feeling de Studio 64 – ne intoarcem inapoi in timp!

I knew I would step into my mother’s shoes at some point, but I never would have guessed it would be this early! A few days ago, Gucci headed by the new creative director Alessandro Michele who managed to completely reinvent the italian brand, were launching the SS15 lookbook campaign, a collection you either love or hate, there’s no other mean. The previous collection certainly anticipated the 70s spirit and the reign of retro inspired pieces, a return to Italy in the early 70s – the time when Alessandro was born. Ruffled sleeves, berets, models dressed up as Elton John, the exhumation of lurex, pleats, jackets with fur at hems or sleeves (you don’t want to know what frenzy I’m in, looking for a fur hem coat) and the most ugly shoes our parents use to wear, are just a few recurring elements of the collection. Don’t get me wrong, I love all shoes from their collection, but to most mortals they are plain ugly, horrible, repelling. It’s almost as if these people went back in the past to steal the wardrobe of period of time and bring it back unaltered, in the exact same formula, with the exact same styling. If your parents still posses some of their teenage years clothing, take it and wear it, other people pay thousands of euros  for that look. Suddenly, I crave for a second hand shopping session!

Berlin, XXL glasses, flamingo birds and a Studio 54 vibe – we’re travelling back in time!

Screenshot-329Screenshot-332Gucci-SS16-campaign-2 MTM1NjI2OTc0MTQ3MTI3OTM5GUCCI-ss16-ad-campaign-Glen-Luchford-3MTM1NjI2OTc0NDE1NTYzMzk1 Screenshot-331signclear

Advertisements

Write a comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s